Kaizer Chiefs: Amakhosi for life

King Price needed an identity for a new life insurance and financial services offering created specifically for Kaizer Chiefs supporters. We built the concept around the club’s iconic “Amakhosi for Life” line, turning it into a natural expression of both fandom and financial protection. The visual identity centred on the idea of “club members only”, balancing the exclusivity and energy of supporter culture with the credibility of financial services. An unreleased concept rooted in belonging, loyalty and being Amakhosi for life.