African Bank: A bold new chapter

Following a series of strategic acquisitions, Africanbank needed an identity that could signal a new era while staying true to its legacy of resilience and audacity. The new mark brings three entities together as one formidable force, symbolising unity, adaptability and progress. From this single idea, a rich visual system unfolds. Inspired by currency spirography and traditional African pattern-making, the identity expands the logo into a distinctive graphic language. Bespoke spirographs represent Africanbank’s growing service offering, creating a flexible, expressive system designed around the lives of its customers. A bold, progressive identity, grounded in heritage and built for what comes next.

Client

African Bank

DELIVERABLES

Logo Design Visual Identity Colour Style Roll-out

Year

2024

Role

Creative Direction & Design