Cow & Gate: First tastes & growing appetites

From first tastes to growing appetites, the Cow & Gate First Diets Range needed to carry the warmth, trust and recognition of the renewed Cow & Gate brand world into a more complex food portfolio. Building on the wider Cow & Gate identity refresh, we developed the First Diets range as a clear, flexible and emotionally connected system across pouches, plates, cereals, jars, cups and multipacks. Each format had its own role to play, yet every pack needed to feel unmistakably part of one family.